In search of more effective annual reports companies often appeal for help from external advisers in the hope that this will compensate for internal shortcomings. The help they get may not deliver the result they aspire to.
The subtle new viability statement is a bigger challenge than most reporting companies first realise. The real task is to define long term risks that might be lethal to a business requiring companies to review business model and strategic direction, reporting both more clearly.
An authoritative recent survey of investment analysts reveals that contrary to common belief a significant proportion of analysts use Annual Reports as their primary source of information on companies.